motivacija k udeležbi prek vidnosti in participacije / motivation for participation through visibility and engagement

Projekt Motivacija k udeležbi prek vidnosti in participacije je bil trimesečna kampanja, ki je spodbujala udeležbo na državnozborskih volitvah prek ustvarjalnih, vidnih in vključujočih pristopov. Odgovarjal je na izziv politične pasivnosti in občutka oddaljenosti od demokratičnih procesov, zlasti med mladimi in prvimi volivci.

Namesto klasične informativne kampanje je projekt gradil občutek pripadnosti, vidnosti in skupnosti. S pomočjo privlačnega, trajnostno izdelanega mercha ter odprtokodnih DIY orodij je spodbujal posameznike, da so postali vidni nosilci sporočila o pomenu aktivnega državljanstva in evropskih vrednot – svobode, enakosti, solidarnosti, spoštovanja raznolikosti in nediskriminacije.

Doseženi rezultati

Doseg in participacija prek mercha (vidnost + DIY).

• 3.563 distribuiranih izdelkov po Sloveniji.
• Sodelovanje z 8 spletnimi vplivneži za širjenje sporočila “gremo volit”.
• Povečana prepoznavnost kampanje prek medijskih in digitalnih kanalov.

Dogodki ozaveščanja in motivacije

• Izvedba 6 javnih dogodkov v različnih krajih po Sloveniji.
• Skupna udeležba med 240-300 ljudi, s poudarkom na mladih in mladih, ki volijo prvič.

Prispevek k indikatorjem programa Impact4Values 2.0

• Seznam ozaveščevalnih kampanj: 1.

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Project Motivation for Participation through Visibility and Engagement was a three-month campaign aimed at increasing voter turnout in the parliamentary elections through creative, visible, and inclusive approaches. It responded to the challenge of political passivity and the growing sense of distance from democratic processes, particularly among young people and first-time voters.

Rather than relying on a traditional informational campaign, the project built a sense of belonging, visibility, and community. Through attractive, sustainably produced merchandise and open-source DIY tools, it encouraged individuals to become visible carriers of the message about the importance of active citizenship and European values – freedom, equality, solidarity, respect for diversity, and non-discrimination.

Results Achieved

Reach and participation through merchandise (visibility + DIY).

• 3,563 items distributed across Slovenia.
• At least 500 downloads of DIY files and at least 50 publicly shared user creations.
• Collaboration with 8 online influencers to spread the “let’s vote” message.
• Increased visibility of the campaign through media and digital channels.

Awareness-raising and motivational events

• 6 public events held in different locations across Slovenia.
• Total attendance of 240–300 people, with a focus on young people and first-time voters.

Contribution to the Impact4Values 2.0 Programme Indicators

• Number of awareness-raising campaigns: 1.