etični kompas novinarstva: krepitev odgovornosti, zaupanja in kakovosti / ethical compass of journalism: strengthening responsibility, trust, and quality

Program je namenjen krepitvi zaupanja v medije in izboljšanju kakovosti novinarstva. Osredotoča se na boljše delovanje samoregulacije novinarskega poklica, torej na sistem, pri katerem novinarji in mediji sami postavljajo ter nadzorujejo etične in profesionalne standarde ter s tem skrbijo za odgovorno in kakovostno delo.

Ključni del programa je posodobitev delovanja Novinarskega častnega razsodišča (NČR), ki na podlagi pritožb javnosti obravnava spoštovanje Kodeksa novinarjev Slovenije. Vanj bi se bolj aktivno vključili medijski izdajatelji, kar bi omogočilo več kadrovske in finančne podpore. To bi pomenilo hitrejšo obravnavo pritožb, večjo vidnost razsodb in večji vpliv na ravnanje novinarjev v praksi.

Program vključuje tudi nova orodja za večjo medijsko pismenost, kot so podkasti, pogovori z uredništvi in odprte seje NČR, dostopne javnosti. S tem želi izboljšati razumevanje novinarskega dela in zmanjšati napetosti med mediji in javnostjo.

Dolgoročno program prispeva k spoštovanju novinarskih standardov, krepitvi demokracije in boju proti populizmu.

Ciljne skupine so novinarji, uredniki, mediji, študenti, šole, lokalne skupnosti, nevladne organizacije ter širša javnost.

Načrtovani rezultati

• Razširjena sestava Novinarskega častnega razsodišča (NČR) za mandat 2027–2031, vključno s predstavniki medijskih izdajateljev, vzpostavljena z enim izvedenim razpisom in podpisanim dogovorom o sodelovanju z najmanj desetimi izdajatelji, kar bo povečalo legitimnost, preglednost in učinkovitost delovanja NČR.
• Okrepljeno sodelovanje ključnih deležnikov (novinarjev, urednikov, medijskih izdajateljev, študentov novinarstva, šol, županov, nevladnih organizacij in širše javnosti): izvedenih bo šest srečanj z različnimi ciljnimi skupinami (povprečno 15 udeležencev), letno bo na strokovnih posvetih sodelovalo vsaj deset urednikov in novinarjev, skupno pa bo v aktivnosti vključenih več kot 150 oseb.
• Povečano spoštovanje novinarskih etičnih standardov: število objav odločitev NČR v medijih se bo povečalo za 50 %, odzivi novinarjev in urednikov na pritožbe pa za 10 %, pri čemer bodo tudi relevantne nevladne organizacije pogosteje poročale o spoštovanju etičnih standardov na svojih področjih.
• Izboljšana informiranost in medijska pismenost širše javnosti: pripravljenih bo 18 podkastov o novinarstvu z vsaj 100 poslušalci na epizodo, 50 naročniki in najmanj 20 medijskimi ali spletnimi odzivi, promocijske objave pa bodo dosegle vsaj 500 uporabnikov na sezono.
• Povečano razumevanje vloge novinarstva in NČR: ankete bodo pokazale, da vsaj 50 % poslušalcev podkastov in 70 % udeležencev odprtih sej bolje razume razliko med kakovostnim in manipulativnim novinarstvom ter vlogo Novinarskega častnega razsodišča.

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The programme focuses on improving the functioning of journalistic self-regulation, that is, a system in which journalists and media organisations themselves set and oversee ethical and professional standards, thereby ensuring responsible and high-quality journalistic work.

A key component of the programme is the modernisation of the Journalists’ Honour Council (JHC), which examines compliance with the Code of Ethics of Slovenian Journalists based on complaints from the public. Media publishers will be more actively involved in the Council’s work, enabling increased human and financial support. This will result in faster handling of complaints, greater visibility of the Council’s decisions, and a stronger impact on journalistic practices in everyday media work.

The programme also introduces new tools to enhance media literacy, including podcasts, discussions with editorial teams, and open sessions of the Journalists’ Honour Council that are accessible to the public. Through these activities, the programme aims to improve public understanding of journalistic work and to reduce tensions between the media and the public.

In the long term, the programme contributes to higher compliance with journalistic standards, the strengthening of democracy, and the fight against populism.

The target groups include journalists, editors, media organisations, students, schools, local communities, civil society organisations, and the public.

Expected Results

• An expanded composition of the Journalists’ Honour Council (JHC) for the 2027–2031 mandate, including representatives of media publishers, established through one public call and a signed cooperation agreement with at least ten media publishers, increasing the legitimacy, transparency, and effectiveness of the JHC.
• Strengthened cooperation among key stakeholders (journalists, editors, media publishers, journalism students, schools, mayors, civil society organisations, and the general public): six meetings with different target groups will be carried out (with an average of 15 participants per meeting), at least ten editors and journalists will participate annually in expert consultations, and more than 150 individuals will be directly involved in programme activities.
• Increased compliance with journalistic ethical standards: the number of media publications reporting on JHC decisions will increase by 50 %, and responses by journalists and editors to complaints will increase by 10 %, while relevant civil society organisations will more frequently report on adherence to ethical standards within their respective fields.
• Improved public awareness and media literacy: 18 podcasts on journalism will be produced, each reaching at least 100 listeners, with 50 subscribers and a minimum of 20 media or online responses; promotional content will reach at least 500 users per season.
• Increased understanding of the role of journalism and the Journalists’ Honour Council: surveys will show that at least 50% of podcast listeners and 70% of participants in open JHC sessions better understand the difference between quality journalism and manipulative journalism, as well as the role of the Journalists’ Honour Council.