kampanja nosek dol / campaign "nose down"

Pri ravnanju z dojenčki starši večinoma uporabljajo neprimerne vzorce dvigovanja, pestovanja, nošenja in podpiranja, predvsem pa jim s preveč zaščitniško držo onemogočajo različne gibalne izkušnje. Vse to pomembno vpliva na vzpostavljanje povezav v možganih, te pa oblikujejo vzorce otrokovega gibanja, delovanja in mišljenja, kar vpliva na njegov fizični in psihični razvoj. Zato ima čedalje več sicer zdravih otrok nepotrebne težave, s katerimi dodatno obremenijo že tako preobremenjen zdravstveni sistem. Ta težko zagotavlja zdravstveno osebje, ki bi staršem lahko preventivno nudilo izobraževanje in praktično vadbo rokovanja z dojenčki.

Težave se da učinkovito preprečiti z zgodnjo uporabo sodobnega razvojnega koncepta Pedokinetika, a je ta širši javnosti (in zdravstvenim delavcem) manj poznan ter slabše finančno in geografsko dostopen. S pomočjo projekta bo Zavod Igrivi svet koncept razširili na čim širši krog ljudi. To bodo dosegli z brezplačnimi in prosto dostopnimi video prikazi ustreznih ravnanj, s kampanjo pa bodo gradivo razširili po različnih kanalih. S pomočjo zadovoljnih uporabnikov bodo nato spodbudili zdravstvene ustanove, ki so v stiku s skoraj vsemi porodnicami, da koncept vgradijo v svoje delovanje in ga tako naredijo dostopnega vsem, ne glede to, kje živijo, kaj znajo in koliko denarja imajo. Dolgoročno lahko na ta način Zavod Igrivi svet z vsebino Pedokinetike razbremeni razvojne ambulante, ki postanejo dostopnejše za tiste, ki jih res potrebujejo.

Kaj bodo dosegli:

• Povečan dostop do informacij in učnih gradiv o pedokinetiki za vse starše in zdravstveno osebje: S pomočjo brezplačnih učnih gradiv in video prikazov ravnanja z dojenčkom bo koncept postal prosto dostopen in na voljo za uporabo. S kampanjo Nosek dol bo Zavod Igrivi svet te informacije prek različnih kanalov prenesli do potencialnih uporabnikov. Predvidevajo 200.000 ogledov učnih gradiv in 200 prenosov.
• Povečana uporaba pedokinetike med starši: Zgolj informacija še ni dovolj, da bi ljudje koncept začeli tudi uporabljati. Zato bodo starše motivirali k dejanski uporabi z nagradno igro, v kateri bo izbranim 150 staršem, ki bodo posneli svoje ravnanje in jim ga poslali, posnetek pokomentiral strokovnjak in jim nudil dodatne nasvete. Predvidevajo 300 prejetih posnetkov, 150 komentarjev in 500 novih uporabnikov koncepta.
• Izbrana zdravstvena ustanova zagotavlja dostop do pedokinetike znotraj svojega sistema.
• Predvidevajo, da bo pedokinetika vključena bodisi v program Šole za starše, bodisi bo predvideno usposabljanje za osebje ustanove ali pa bo patronažna služba ob obisku porodnic uporabljala pedokinetiko.

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In handling infants, parents often use inappropriate patterns of lifting, holding, and supporting, and especially with excessive protectiveness, they prevent various movement experiences. This significantly affects the development of brain connections, which in turn shape the patterns of a child's movement, functioning, and thinking, influencing their physical and mental development. As a result, an increasing number of otherwise healthy children experience unnecessary difficulties that further burden an already overwhelmed health care system. This system finds it difficult to provide the necessary personnel who can offer preventive education and practical training in handling infants to parents.

These difficulties can be effectively prevented by early use of the modern developmental concept Pedokinetika, but it is less known to the general public (and to health care workers) and is poorly financially and geographically accessible. With the help of the project, Zavod Igrivi svet will expand the concept to as wide a circle of people as possible. This will be achieved through free and freely accessible video demonstrations of appropriate handling techniques. They will then use the campaign to distribute these materials across various channels. By utilizing satisfied users, they will encourage health institutions, which are in contact with nearly all mothers, to integrate the concept into their operations, making it accessible to everyone, regardless of where they live, what they know, or how much money they have. In the long run, Zavod Igrivi svet can relieve developmental clinics by making Pedokinetika content more accessible to those who truly need it.

What they will achieve:

• Increased access to information and learning materials on Pedokinetika for all parents and health care staff: Through free learning materials and video demonstrations of handling techniques, the concept will become freely accessible and available for use. With the Nosek dol campaign, Zavod Igrivi svet will distribute this information through various channels to potential users. They anticipate 200,000 views of learning materials and 200 downloads.
• Increased use of Pedokinetika among parents: Merely providing information is not enough for people to start using the concept. Therefore, they will motivate parents to use it by conducting a contest where 150 parents who record their handling technique and send it in will have their video reviewed by an expert, who will provide additional tips. They anticipate receiving 300 recordings, 150 comments, and 500 new users of the concept.
• A chosen health institution will ensure access to Pedokinetika within its system. They anticipate that Pedokinetika will be incorporated either into the Parent School program, training for staff at the institution, or that the visiting maternity health service will use Pedokinetika during home visits.